Archive | User Experience


Empathy Isn’t Just a Buzzword


In recent months I’ve been hearing the word ’empathy’ cropping up everywhere I turn. At first it caught me by surprise. I’ve been using that term for years in my professional and personal life but I rarely heard it outside of my own discussions. I’ve always been very self aware and placed a greater emphasis […]

Avoiding the PDF


I have to extend a by thanks to David McIntosh, AIGA Richmond and all of the designers who came out this morning to listen to my ramblings. As it turns out, my crock pot roast wasn’t ready until 9pm. However, it was very good. For those of you who attended, here is my revised version. […]