2. Forget About Good

Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.


Good is safe, comfortable, controlled. Growth is embracing uncertainty.

We are so obsessed with good. Everything we do has to be ‘good’ and god forbid if we screw up or it isn’t perfect. Fear and insecurities inhibit growth. Peer pressure, societal norms cloud our better judgement and we continue to roll out one ‘good’ thing after another. Never taking chances, pushing boundaries or relinquishing control, we stagnate. Our mental muscle atrophies over time and we don’t even realize it.

Settling is our greatest advisory. Settling leads to ‘good’ yet mediocre.

One of my colleagues nailed it recently when he referred to the suburbs as “the embracement of mediocrity.” The light bulb went off. For me the suburbs represent, just that, the continuation of just being good, without the effort of growth. It goes back to that false sense of safety via lack of change. Fuck that.

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