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Fries should be neatly dipped in ketchup, NEVER smeared. Orange juice is best served at room temperature and peanut butter should be on top of jelly. Julia Child's Boeuf Bourguignon is a work of genius. And just to contradict every Italian, I prefer to keep my pasta separate from my sauce until it is time to neatly stack it together on my plate and cover it completely with a thick layer of freshly grated Parmesan.


A single, bite-sized hors d’œuvre. { View Work }

Fresh, clear, well seasoned perspective

Can you suggest a good wine to go with that? { View posts }
  • 5. Go Deep


    5. Go deep. The deeper you go the more likely you will discover something of value. Must fight brain… oh my god, I want to make so many potty humor cracks here, but I have to stop myself. Of course, I could also go the football route since the SuperBowl was last night. Bill made […]

  • 4. Love Your Experiments


    4. Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day. This is at the heart of Design Making, a program I […]

  • 3. Process is More Important Than Outcome

    3. Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there. This one is by far my favorite and one that resonates most […]